Even if you’ve never touched a piece of Supreme merch, you probably know the infamous red box logo—but that wasn’t the first Supreme logo. When the first store opened in 1994, Jebbia sold a range of other merch as well as one line of T-shirts that featured a very simple Supreme logo his friend had designed. It wasn’t until that shirt began to sell out that Jebbia lent his friend a book by New York conceptual artist Barbara Kruger to inspire a new logo. Thus, the rebellious, propaganda-inspired logo in Futura Heavy Oblique font was born.
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